Well onTarget Transition Starting in 2027

Sept. 9, 2026

Applies to All Groups and Individual & Family Markets (Note: Not all groups have Blue Points^℠.)*

The Well onTarget^® web portal and AlwaysOn mobile app will begin to sunset in 2027. Groups will no longer have access to the web portal and mobile app starting on their renewal date in 2027. At that time, the tile in Blue Access for Members^℠ will no longer be visible to members and access to the on-demand portal in their online employer account will be turned off.  

Important Note: The Fitness Program, also branded with “Well onTarget,” is NOT going away in 2027. Members will continue to have access to the full program including enhanced digital fitness content and a nationwide gym network. 

What happens next?
Groups are encouraged to start reminding members to redeem the Blue Points and download any Health Assessment reports, program certificates, etc. Members will not be able to access the Well onTarget portal or AlwaysOn app once the 2027 plan year starts.  

Reminder: Blue Points must be redeemed by the last day of the current plan year. Any unredeemed points will be forfeited, and there is no grace period for redemptions.  

A member flyer with Blue Points reminders will be available soon with room for you to enter dates specific to the group’s plan year.  

Starting in September, member-facing Blue Points reminders will be sent to members who have been opted into Blue Cross and Blue Shield of Illinois and/or vendor emails. In-app and in-portal reminders will also deploy in Q4.  

Communications will not include an end date for the Well onTarget portal and AlwaysOn app as this will vary by client. Groups are encouraged to inform members about the overall program changes and key dates relevant to their health plan.  

If you are unsure if this change applies to your groups or if you have questions about this transition, please reach out to your account team. Additional internal resources are available to support you and your members.  

*This article, or a similar version, is being shared with employer groups in the Employer News newsletter or news alert.