The Right Care Starts with the Right Choice

Aug. 19, 2026

Applies to Individual & Family Markets

When clients need care, knowing where to go can potentially save time, reduce out-of-pocket costs and help them get the right level of care for their needs.

Here are some options and guidelines for your clients:

• Primary Care Provider (PCP) or Medical Groups: A good first stop for preventive care, minor illnesses and managing ongoing conditions.
• Virtual Care: A convenient option for many non-emergency illnesses or injuries. Availability and coverage depend on the member’s plan.
• Urgent Care: Consider for same-day, non-emergency needs when a PCP isn’t available, such as urinary tract infection (UTIs), minor fractures, cuts, fevers or infections.
• Emergency Rooms: Save for severe or life-threatening emergencies, such as chest pain, trouble breathing, stroke-like symptoms or severe bleeding.

Help Clients Choose with Confidence

Share our webpage explaining how to choose the right network  or download our Where Clients Should go for Care flyer from the IFM Sales Tool Kit. The flyer compares care options, including potential costs and wait times and helps members understand where to go based on their needs.