Primary Care Checkups Keeps Clients Engaged

July 22, 2026

Applies to Individual & Family Markets

Staying healthy starts with having a trusted primary care provider. That’s why we’re sending member communications that encourage members to schedule annual checkups with their doctor.

Why this Matters
Primary care providers play an important role in preventive care, routine screenings, chronic condition management, and helping members navigate their health care needs. In fact, our data tells a powerful story: members who visit their doctor are more likely to remain in your book of business. Retention rates are 20 percentage points higher among members who used their benefits.

Even something as simple as an annual wellness exam can help members:

• Understand the value of their coverage
• Build confidence in their plan
• Stay engaged throughout the year