Skip to main content

Why Member Communications Matter

March 4, 2026

Applies to Individual & Family Markets

We reviewed the results* of our grace period member communications and found that clients who open and engage with our emails are more likely to stay enrolled.  

How You Can Help 
Encourage your clients to read our communications, which include actions to take, deadlines, important updates, and helpful resources designed to keep them informed and supported.

  • Remind them to open and read our emails.
  • Reference recent communications in your conversations.
  • Reinforce the value of staying engaged.

Remember, engaged clients stay longer, so keep those conversations going. 

*Source: Internal Blue Cross and Blue Shield of Illinois source, 2026.