September Is Life Insurance Awareness Month

All Markets: Health & Wellness

September 7, 2022

Share these resources to educate your clients and help them understand the importance of life insurance: 

Why it matters: If a wage earner dies unexpectedly, 42% of households would face financial hardship within six months and 25% would suffer financially within a month, according to LIMRA, a consulting firm for the financial services industry.

In addition: 

  • 22% of insured Americans (29 million) believe they need more life insurance and for those without life insurance, 73% say they need it.
  • 31% of consumers plan to purchase new life insurance because of the COVID-19 pandemic. 
  • 45% of Millennials are more likely to buy life insurance after the pandemic than Baby Boomers (15%) or Gen X consumers (31%).

Reminder: When combined with medical coverage, our employer-paid and voluntary insurance solutions—life, short- and long-term disability, vision, critical illness and accident insurance—create a comprehensive benefits package and give employers, their employees and their families peace of mind.

For more information: Contact your sales representative. Then, log in to Blue Access for ProducersSM for more information about the importance of life insurance and read the full News from the Blues newsletter. 

Life, Disability, Critical Illness, Accident and Vision products issued by Dearborn Life Insurance Company, 701 E. 22nd St. Suite 300, Lombard, IL 60148. Blue Cross and Blue Shield of Illinois is the trade name of Dearborn Life Insurance Company, an independent licensee of the Blue Cross and Blue Shield Association. 
BLUE CROSS®, BLUE SHIELD® and the Cross and Shield Symbols are registered service marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.


Last Updated: Dec. 06, 2023