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Take a Moment to Review the Producer Branding Rules

Last updated: Jan. 2, 2026

We’re here to support you as you sell our plans and service our members. As a licensee of the Blue Cross Blue Shield Association, we need to make sure you’re using the ‘Blue’ brands appropriately.

We want to remind you to review the Producer Branding Rules for Indirect Sales by Authorized Agents . The guide will provide you with the rules and regulations for usage of the name, brand and logos.

Key guidelines to remember:

  • Logo usage: Use the agent plan PDF version of the logo without alterations. Make sure to maintain clear space around it.
  • Color palette: stick to the approved producer color palette.
  • Tone and voice: keep communications professional and approachable, ensuring consistency across all platforms.
  • General Agents cannot use our logo (without approval, without their logo shown)
  • Individual Agents cannot use our logo (without approval, without their logo shown)
  • If you have a question about branding, please email us.

If you have a question about branding, please email us.