Health and Wellness Solutions

Blue Cross and Blue Shield of Illinois (BCBSIL) offers varied programs your groups can use to help members lead healthier lives and reward them for healthy behaviors. 

Well onTargetSM

The Well onTarget program is designed to give members the tools and support they need, while rewarding them for making healthy choices.

  • The heart of Well onTarget is the Liveon Member Wellness Portal, which offers a library of health and wellness content and online courses about  nutrition, fitness, weight management, tobacco cessation and stress management.
  • The Health Assessment (HA) features questions that will help tailor the Liveon portal with the programs that can help members reach their goals. 
  • The Life Points rewards program lets group members earn points by participating in specific wellness activities and achieving goals online. Points can be redeemed in the online shopping mall.
  • A Fitness Program offers members unlimited access to a nationwide network of more than 8,000 independently contracted fitness centers.

Blue365® Member Discount Program

We want to help our members take care of themselves, every day of the year. That's why health plan members have access to Blue365, an online destination for health-focused discounts. With discounts on health-related products, along with discounts on health and fitness clubs, weight-loss programs and so much more, members can decide what choices are right for them while saving money.

Digital Member Hub powered by EviveOSTM

Digital Member Hub, powered by Evive, goes beyond medical benefits and supports a member’s overall health and financial well-being. This website and app gives members more control over all their benefits, including those provided by other plans. With everything in one place and single sign-on access, members have easy access to see the full range of their benefits.

Quality Improvement Program

Our Quality Improvement Programs* measure, monitor and seek to continually improve clinical care and service for members. Educational communications are an important component of the program and include reminders about immunizations, screenings and healthy lifestyle habits.

Incentives Program

Our Incentives Program makes it easy to reward employees for making smart choices about their health. Encouraging members to adopt or maintain healthy behaviors is often effective and meaningful. Whether the goal is focusing on chronic conditions or reinforcing healthy choices, member engagement incentives can be key to controlling a company's long-term medical expenditures.

The program also reduces an employer's role in administering the program and offering integration across medical plans, wellness activities and other member programs. It also offers members an easy-to-use experience with integrated customer service by phone or self-service support online.

Value-Based Insurance Design

By engaging employees in making smarter choices about their health, employers can help control their company's long-term medical expenses. Our Value-Based Insurance Design (VBID) can help remove the financial barriers to the recommended pharmacy drugs and medical services that are essential for managing a member's chronic condition. This can help cut costs by avoiding large claims typically incurred by members who are not managing their conditions effectively. VBIDs target the most common chronic conditions and the high-value services for each, helping drive lower costs and better outcomes.

For more information about how your clients can take advantage of our Health and Wellness offerings, log in to Blue Access for ProducersSM and visit the Resources section.

Well onTarget is a voluntary wellness program. Completion of the Health Assessment is not required for participation in the program. Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal for more information. Member agrees to comply with all applicable federal, state and local laws, including making all disclosures and paying all taxes with respect to their receipt of any reward.

Well onTarget is a service mark of Health Care Service Corporation, a Mutual Legal Reserve Company

Onlife Health is an independent company and provides wellness services for Blue Cross and Blue Shield of Illinois.

The Fitness Program is provided by Healthways, Inc., an independent contractor which administers the Prime Network of fitness centers. The Prime Network is made up of independently owned and managed fitness centers.