Sales Kit for Producers
Marketing Materials
Get the materials agents, brokers and producers need to sell our plans to individual and family clients looking for Marketplace plans.
Access summaries of medical and dental benefits and coverage, brochures, plan comparison charts, sizzle sheets, and customizable flyers.
Medical Plan Marketing Materials for Plan Year 2027
Medical Plan Marketing Materials for Plan Year 2026
Dental Plan Marketing Materials for PY 2027
Dental Plan Marketing Materials for PY 2026
Selling CHOICE Arrangements*
With Custom Health Option and Individual Care Expense coverage, employees get the flexibility of choosing any Marketplace plan they're eligible for and employers get predictable, controlled costs and tax benefits. Get started on education and training and find support to embrace a CHOICE arrangement as a sales strategy in your portfolio.
Contact us via email for more information about CHOICE arrangements.
How does a CHOICE arrangement benefit producers and their clients?
Producer
With CHOICE, retain or attract employer groups by offering an additional solution for their health needs. Plus, remain Producer of Record on the individual health plans and/or receive a referral fee.
Employer
CHOICE makes it easier for employers to control costs and stick to a budget. Avoid surprise renewal costs, participation requirements and recoup any unclaimed reimbursements.
Employee
Employees can count on quality coverage. They can choose between ACA compliant, HSA-compatible plans across carriers and tiers to best meet their needs. All employees, even part-time and seasonal, are covered.
CHOICE Resources
Find helpful CHOICE resources from the HRA Council , a non-partisan advocacy organization.
Access the Ideon Heat Map a cost comparison map of individual and small group plans. Explore county-by-county, year over year and across age ranges and plan levels.
Use these PDF resources to learn more information about CHOICE, find answers to common questions, get sales support and more.
101 Flyers
| Class Size Flyers
| Family Fix Flyers
| Employer Brochure | FAQs |
Customizable Materials
* A Custom Health Option and Individual Care Expense (CHOICE) Arrangement was previously know as a Individual Coverage Health Reimbursement Arrangement (ICHRA). The U.S. Centers for Medicare & Medicaid Services and the Small Business Administration announced the name change in September 2026.
** Blue Cross Blue Shield Global Solutions is the trade name of Worldwide Insurance Services, LLC (Worldwide Services Insurance Agency, LLC in California and New York), an independent licensee of the Blue Cross and Blue Shield Association. Blue Cross Blue Shield Global Solutions is a Brand owned by the Blue Cross and Blue Shield Association.
Last Updated: Nov. 02, 2026