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Blue Cross and Blue Shield of Illinois Launches Campaign to Increase Access to Coverage for Uninsured

CHICAGO — Blue Cross and Blue Shield of Illinois (BCBSIL) has launched education and outreach efforts aimed at removing barriers to health insurance enrollment in advance of the Nov. 1 opening of the individual insurance marketplace.

“In our state, nearly 900,000 people are uninsured, yet more than 63% of them qualify for financial assistance,” said Steve Hamman, president of BCBSIL. “We have an opportunity to educate and to help people get health coverage, whether or not it’s with Blue Cross. We want more people in our communities to have the peace of mind that comes with having quality, affordable health care.”

Statewide, BCBSIL is launching Be Covered, a community-based campaign designed to help uninsured and underinsured populations understand the many benefits of enrollment, identify their subsidy eligibility options, and empower them to make informed, sound, health care decisions.

BCBSIL established which provides a wide range of information about health insurance, wellness and how to enroll. The site features user-friendly, bilingual content, such as fact sheets and toolkits to help consumers understand their insurance options and what they need to do to prepare for the next enrollment period.

For more information on Be Covered, visit  To receive alerts from the Be Covered campaign, text 33633* [1] with the word BECOVERED for English updates or UNIR for Spanish updates.

BCBSIL is also hosting Community Care Fair events to bring together open enrollment information and support, free immunizations, and other resources aimed at helping improve community health. The events will include no-cost immunizations, health screenings, family activities, healthy food giveaways, and more. An early event was held October 5, 2019 in Kankakee. Two additional events will take place:

  • Saturday, Nov. 2, 2019, from 10 a.m. to 2 p.m. at Second First Church, 318 N. Church Street in Rockford
  • Saturday, Nov. 23, 2019, from 11 a.m. to 3 p.m. at Christ Universal Temple, 11901 S. Ashland Ave. in Chicago


[1] Message and data rates may apply.


About Blue Cross Blue Shield of Illinois
Blue Cross and Blue Shield of Illinois (BCBSIL) is committed to expanding access to quality, cost-effective health care to as many people as possible in Illinois. BCBSIL is dedicated to innovation and exploring, nurturing and activating future possibilities to make the health care system work better for our members and our communities. BCBSIL is a division of Health Care Service Corporation, a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.

Media Contact

Colleen Miller
Blue Cross and Blue Shield of Illinois

A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association

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