"LifeTimes" takes two more 'National Mature Media'

Both the hard-copy "LifeTimes" newsletter, mailed to nearly 500,000 Medicare customers, and its brand new sibling, "LifeTimes" online, were awarded merit certificates in the 2012 National Mature Media awards competition. In its 21st year, the contest singles out the "best marketing, communications, educational materials, and programs for older adults" in the United States.

This is the third straight year "LifeTimes" has picked up a merit award for the hard-copy "LifeTimes" from the Mature Media group.

The highly interactive Web alternative grabbed a merit certificate in its first year. Launched on Dec. 9, 2011, in Illinois at bcbsil.com/medicare/lifetimes.html, electronic versions recently became available in Texas, New Mexico, and Oklahoma, as well.