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Blue Cross and Blue Shield of Illinois Increases Health and Wellness Savings for Members

Jan. 23, 2013

New Blue365 Member Discount Program Provides More Savings on Health and Wellness Products and Services

Chicago, IL — Blue Cross and Blue Shield of Illinois (BCBSIL), the state's largest customer owned health insurer, announces an expanded member discount program, now called Blue365®, which provides opportunities for more comprehensive savings on health and wellness products and services at discounted prices. Existing members will be able to take advantage of this new program immediately.

Through partnerships with both nationally recognized and local companies, Blue365 will provide Blue Cross and Blue Shield members in Illinois access to new features and greater discounts on fitness gear, gym memberships, family activities and healthy eating options.

Blue365, a health and lifestyle discount program developed by the Blue Cross and Blue Shield Association, features "Blue365 Deals®" which are designed to help members maintain a healthy lifestyle, while enjoying extra savings. Each week, members who have signed up to participate in the free program will have multiple options to save. Members will receive a "Featured Deal" via email which offers an opportunity to save on a select product or service. In addition, when members log into Blue365deals.com, they will have access to "Ongoing Deals," which include exclusive discounts on healthy eating programs such as Jenny Craig and Nutrisystem, fitness centers including LifeTime Fitness, as well as savings on laser vision correction services, contacts and eye wear from Davis Vision, and discounts on TruHearing hearing aids.

"As the nation's largest customer-owned health insurer, our first priority is the health and wellness of our members," said Tom Meier, vice president, product development, BCBSIL. "By providing discounts on healthy food options and essential fitness related gear and opportunities, we hope it will encourage our members to make more informed decisions about how to live a healthier lifestyle."

Participating members can also earn Blue365 rewards for recruiting friends and family to participate in the program. For every new participating Blues Plan member an existing member recruits to purchase a deal on the Blue365 website, $10 in Blue365 rewards will be credited and redeemable to the members Blue365 account, offering even more savings to keep members healthy and active. Learn more about Blue365.


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