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Alton Day Care and Learning Center to Unveil Indoor "Imagination Playground" Awarded by Blue Cross and Blue Shield of Illinois & KaBOOM!

January 24, 2012

State Senator William R. Haine Confirmed to Attend

Alton, IL — The children of Alton Day Care and Learning Center are playing in a whole new way after receiving innovative play equipment from Blue Cross and Blue Shield of Illinois (BCBSIL) and KaBOOM!, the national non-profit dedicated to saving play.

Alton Day Care and Learning Center will unveil the Imagination Playground in a BoxSM at 10 am on Tuesday, January 24, 2012 at 121 West Elm Street, Alton, Illinois. State Senator William R. Haine will be in attendance and kick off the event.

With a focus on loose parts, Imagination PlaygroundSM offers a changing array of elements that allows children to constantly reconfigure their environment and to design their own course of play. Giant foam blocks, mats, wagons, fabric and crates overflow with creative potential for children to play, dream, build and explore endless possibilities. More information about Imagination Playground in a Box can be found at www.imaginationplayground.com .

Keith Neuber says, "The children and staff at Alton Day Care & Learning Center love playing with the Imagination Playground in a Box. The children's creativity is amazing! The first day that the children had access to the Playground, within thirty minutes, two boys had created a two-seater car that they were able to move around the room, while the remainder of the children had erected a theme park."

Partnering with KaBOOM, BCBSIL facilitates building safe community playgrounds and helps spread the word about the importance of play to increase children's physical activity. The BCBSIL partnership with KaBOOM! supports Healthy Kids, Healthy Families, a three-year initiative designed to improve the health and wellness of at least one million children through community investments by Health Care Service Corporation and its Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas.


About Blue Cross and Blue Shield of Illinois
Blue Cross and Blue Shield of Illinois is dedicated to helping Illinois become a healthier place to live, work and most importantly, play! As part of our Healthy Kids, Healthy Families Initiative, Blue Cross spearheads, sponsors and participates in a number of activities that encourages kids to eat right and be healthy. In 2011, Blue Cross Illinois worked with KaBOOM! to build 3 more new playgrounds in our state, bringing our total number to 12 new playgrounds in just 2 years! Our goal is for our playground build efforts to increase physical activity for children and their families, and to be built in a safe environment.

KaBOOM!
KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this Play Deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 89,000 places to play, built more than 2,000 playgrounds, and successfully advocated for play policies in hundreds of cities across the country.