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Blue Cross and Blue Shield of Illinois Named #1 in the U.S.

January 20, 2012

Named Best in Customer Satisfaction in 2011 Insure.com Survey

Chicago, IL — Blue Cross and Blue Shield of Illinois (BCBSIL) is ranked the best in customer satisfaction among large health insurers in the U.S., according to a leading consumer insurance information website, Insure.com.

"We're not a publicly-traded company, in fact, we're member owned," said Karen Atwood, president of BCBSIL, "So, to be recognized for customer service and satisfaction by our members is indeed a high honor, one that we don't take lightly. We're continuously working to improve how we care for our members and the communities we serve."

Insure.com is not affiliated with any insurance company, nor is it a health insurance producer itself. According to the company's announcement, "Insure.com surveyed more than 4,500 insurance customers between February and August 2011 for customer service ratings and reviews. We included the top companies by market share, but not all large companies are represented in the rankings due to lack of data." The top companies in each category earn Insure.com's "People's Choice Award."

The survey broke out five measurements of customer satisfaction for large insurance companies:

  • Customer service
  • Claims experience
  • Value for the price paid
  • Percent who plan to renew their policies
  • Percent who would recommend their insurers

Austin Waldron, senior vice president of Customer Service, says, "Our customer service philosophy is to 'take the member out of the middle'. This means we do the legwork, the translation of complicated terms, and reach-out to hospitals and doctors, helping BCBSIL members navigate the sometimes confusing health care system. Our customer service teams consist of great people doing great things for our members, and we are proud to be recognized for our efforts."

To see more about how insurance companies measured up, visit:

About Blue Cross and Blue Shield of Illinois
With nearly 7 million members, BCBSIL, a Division of Health Care Service Corporation, a Mutual Legal Reserve Company, is the largest health insurance company in Illinois. Started in 1936, BCBSIL is committed to promoting the health and wellness of its members and its communities through accessible, cost-effective, quality health care. BCBSIL is an independent licensee of the Blue Cross and Blue Shield Association.