Childhood Health and Wellness Initiative
BCBSIL spearheads, sponsors, and participates in a number of activities that encourage kids to eat right and be healthy.
BCBSIL made great strides connecting like-minded social service agencies, medical providers, schools, universities and park districts to develop and run 14 comprehensive programs focused on improving children’s health in specific communities. Often, children in these communities lack parks, playgrounds and other places to be active, as well as resources to eat nutritiously. In addition to giving large grants, BCBSIL is working with each group involved to measure the outcomes of the programs.
BCBSIL sponsored Marathon Kids for the second year in a row, a program that helps elementary school children run the distance of a marathon over the course of the school year in increments of a fourth or half mile at a time. Participants typically run or walk during their school gym classes and keep track of their progress using a colorful mileage log. The log also helps them monitor what they eat, and provides healthy eating tips. More than 4,000 Chicago Public School children took part in 2009.
Consortium to Lower Obesity in Chicago Children
As a member of the Consortium to Lower Obesity in Chicago Children (CLOCC) Corporate Advisory Committee, BCBSIL sponsored a city-wide advertising campaign promoting CLOCC’s 5-4-3-2-1 Go! message. It provides an easy-to-follow list of healthy lifestyle habits. The campaign was aimed at both parents and children and launched officially when BCBSIL wrote “5-4-3-2-1 Go!” across its headquarters building at 300 E. Randolph in Chicago. Campaign materials featuring 5-4-3-2-1 Go! appeared in thousands of locations across the city.
Mayor Daley’s Chicago Sports Fest
BCBSIL was the presenting sponsor of Mayor Daley's Chicago Sports Fest for the second year, an event that offers a wide range of indoor activities and free flu shots for kids and their families the weekend between Christmas and New Years
Teaming up with KaBOOM! a nonprofit organization that brings communities together to build playgrounds, BCBSIL funded and helped build a playground in the Chicago’s Rogers Park neighborhood. Before the day-long build there was no safe place readily available for neighborhood children to play. BCBSIL will join KaBOOM to build several more playgrounds around the state in 2010.
Questions? Please email Clarita Santos, Director of Community Health Initiatives.